Reports
Lifetime, cohorts and MRR movement
Revenue to dateRp 18.4Macross 13 months
Businesses onboarded60claimed at least once
Still paying2338% of all onboarded
Churned1318% of those who paid
Avg lifetime7.2 moand rising
Lifetime valueRp 1.31Mper paying business
MRR movementJuly → August
3.30Opening
+1.14New
+0.41Expansion
-0.17Contraction
-0.47Churn
4.21Closing
Net +Rp0.91M this month. Churn and contraction together cost you Rp0.64M — that is the number dunning and the at-risk list exist to shrink.
Why businesses left13 lifetime
“No perceived value” is the fixable one — it means they never saw their numbers. That is the monthly stats report earning its place.
Cohort retention% of each month’s cohort still paying
| Joined | Size | M0 | M1 | M2 | M3 | M4 | M5 |
|---|---|---|---|---|---|---|---|
| Mar 2026 | 4 | 100 | 100 | 75 | 75 | 75 | 75 |
| Apr 2026 | 6 | 100 | 83 | 83 | 67 | 67 | · |
| May 2026 | 9 | 100 | 89 | 78 | 78 | · | · |
| Jun 2026 | 11 | 100 | 91 | 82 | · | · | · |
| Jul 2026 | 14 | 100 | 86 | · | · | · | · |
| Aug 2026 | 9 | 100 | · | · | · | · | · |
Month 0 is always 100%. The drop from M0 to M1 is your onboarding problem; the drop after M3 is your value problem. Right now M1 holds at 86–91%, which is healthy.
Performance by area
| Area | Claimed | Paying | Conversion |
|---|---|---|---|
| Canggu | 18 | 9 | 50% |
| Seminyak | 11 | 5 | 45% |
| Ubud | 9 | 5 | 56% |
| Uluwatu | 4 | 2 | 50% |
| Sanur | 2 | 1 | 50% |
| Lembongan | 0 | 0 | — |
Plan mix
Premium is 22% of accounts but 59% of MRR. Two more Premium conversions is worth more than twenty Essentials.
Dashboard answers what do I do today. This answers is the business working — different horizon, different audience, so it is its own tab.